![]() ![]() They both knew about the myriad of negative health consequences caused by, and associated with, cigarette smoking, but it didn’t outweigh their “but it might not happen to me” mentality and the various forms of more immediate “enjoyment” they got out of smoking. They were always enlightening conversations, but I remember finding myself unsure of how to address the American Spirits’ “organic,” “natural,” and “additive-free” rhetoric with these two particular coworkers. So I would chat up coworkers who were willing to talk about their smoking. By that time I had gotten involved with tobacco control programming through my college’s health center (I’ve previously confessed to being a total nerd!) and had a mentor who reminded me often that the perspective and experience of people who smoke should always be part of tobacco control efforts. So how does this relate to American Spirits cigarettes? I remember conversations with two different coworkers about them. The most recent analysis of tobacco use among working adults shows some progress with a decrease to 25.1%, but food prep and service-related workers continue to have the second highest rate by occupation. At the time, smoking rates among food prep and service-related workers were the second highest of all occupation groups at 30% (compared to 19.6% of all working adults). I was still exposed from coworkers smoking outside at shift changes and breaks. As a result, my exposure to secondhand smoke at work decreased substantially, but not entirely. I was thrilled when the city eventually adopted a clean indoor air ordinance, and a few years later, statewide protections followed. ![]() Like most restaurants at the time, we had a smoking section, and I oftentimes was assigned to it. I started as a teen at my family’s restaurants before smoke-free workplace laws swept the nation. Here’s a look at its main findings.I used to wait tables. The new research published in Tobacco Regulatory Science provides “a consistent message that cigarette pack design elements and descriptors continue to influence smokers,” the authors write. adults to incorrectly believe that American Spirit cigarettes are less harmful than a comparison cigarette pack. Previous research found the characteristics of American Spirit cigarette packs, including the descriptors “Made with Organic Tobacco,” “100% Additive-Free” and “100% U.S. For example, nearly 64% of American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands compared with 8.3% of smokers of other brands, according to a Truth Initiative study published in Tobacco Control. Research shows that these claims do mislead consumers. “The serious risk of this misconception is that millions of smokers will continue to smoke cigarettes they falsely believe are less harmful instead of quitting smoking,” write the authors in the opening paper of a Tobacco Regulatory Science special issue on the topic, co-authored by Truth Initiative Schroeder Institute® Vice President Barbara Schillo. The tobacco industry experienced a major legal defeat in 2006 when it was found to have systematically defrauded the American public with decades of false information, including the deceptive marketing of some types of cigarettes as less harmful than others with terms like “low tar,” “light,” “ultra light,” “mild” and “natural.”Īlthough the law now prohibits the tobacco industry from using these product descriptors, companies are still misleading consumers with marketing that suggests certain cigarettes, such as those from the Natural American Spirit brand, are natural, organic and additive-free, and therefore may be less risky.
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