![]() The default settings will work just fine, but you can do some tweaking here, and you might want to set the “ Regulatory Domain” to you area/country to make sure your equipment is not breaking any laws … or maybe to do exactly that and boost your signals or channels used a little. Under “ Wireless” “ Basic Settings” you can verify your Wi-Fi settings. Step 7 – Basic Configuration Steps (Wi-Fi) – Amsterdam, Central European Standard Time (GMT+1) is UTC+01:00Ī commonly used NTP time server ( Server IP/Name) would be .Īfter having done all your settings click “ Apply Settings“. – USA, Central Time (GMT-6) is UTC-06:00. If you’re not sure about your timezone: check this website. Go to “ Advanced” “ Administration” “ Router Update” and click “ Browse” to select the downloaded DD-WRT firmware file and click “ Upload”.įor your “ Time Settings“, those not used to using the “UTC” time: UTC can be seen as a synonym for GMT. MacOS X: Go to “System Preferences” “Network” and choose your active network connection. ![]() Windows: type in a DOS box the command “ipconfig”. If this doesn’t work, look for the IP information of your network connection and copy the IP address mentioned there for the “ Default Gateway“. ![]() It’s recommended to actually use the IP Address of your router and not the router name! Which should work, unless you really changed the default settings of your router’s LAN configuration. The default admin page for your router (a NetGear R7000) is: Go to the admin page of your router and login. Wiki How has a page that covers most browsers. It might not be needed, but it’s recommended by the developer of the DD-WRT firmware.įor Google Chrome, you can find it under the “File” menu (Windows) and for MacOS X under the “Chrome” menu. You can download the files I have used from Tweaking 4All, but with fast development of firmwares these days, I HIGHLY recommend using the two links in the list above.įlash the Initial version FIRST when you’re still running NetGear firmware!ĭownload - NetGear R7000 Stock Firmware Filename: – Download: Latest DD-WRT firmware for the R7000 – for all release check out Kong’s webpage ![]() – Download: Latest NetGear Stock R7000 Firmware It may not be a bad idea to print this guide either – just so you have it handy. chk files (you might have downloaded a zipped file, which you might want to unzip first). bin files can be used to update it to the latest build.īefore we start the flashing process, we first want to download the firmwares we would like to have available even when we have no Internet. chk file is needed for you first flash to DD-WRT, which is the “ initial” version you can download here.Īfter your router runs DD-WRT. Recently Kong changed the way he publishes new versions by using. I’d most certainly try that one right away when it becomes available! Note : There is at this time no Tomato Firmware available for the R7000, but maybe in the near future a R7000 version can be found at. – Wi-Fi connections occasionally “freeze”, but this could be my lack of experience …įor more details see also the DD-WRT Wiki and this article at FlashRouters. – Wi-Fi throughput is not as strong as Stock firmware (although you might not notice during daily use) With the current, very stable, version created and maintained by Kong, I’ve only found two weak points: – Scheduling for ethernet and both Wi-Fi bands, – Realtime graphs, monitoring traffic one ach network connection, – DNSMasq support (advanced DNS and DHCP functions), – VPN support (the Router will setup the VPN connection!), – Fine tuning of your Wi-Fi (channels, signal strength, etc), DD-WRT, due to it’s open source nature, comes with tons of functions you won’t find on commercial router firmware.
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Research suggests that when students have more choices about their materials and activities, they’re more motivated-which may translate to increased learning and academic success. For older students, Faustino said that level of comfort often leads to more productive, open conversations. Online scheduling and remote appointments make it easier for students to access mental health resources, and some students even enjoy virtual appointments more, as they can attend therapy in their own spaces rather than showing up in the counselor’s office. Because of physical distancing guidelines, school leaders had to find ways to deliver mental health services remotely, including via online referrals and teletherapy with school psychologists and counselors.Įarly in the pandemic, Faustino said he was hesitant about teletherapy’s effectiveness now, he hopes to continue offering a virtual option. Improved access to mental health resources in schools is another positive effect. For example, teachers could teach mindfulness techniques in the classroom and take in-the-moment opportunities to help kids resolve conflicts or manage stress. “We’ve been seeing a broader appreciation for the fact that mental health is a prerequisite for learning rather than an extracurricular pursuit,” said Eric Rossen, PhD, director of professional development and standards at the National Association of School Psychologists.Īs a result, Rossen hopes educators will embed social and emotional learning components into daily instruction. In New York City, for example, schools are hiring more than 600 new clinicians, including psychologists, to screen students’ mental health and help them process pandemic-related trauma and adjust to the “new normal” of attending school in person.Įducators and families are also realizing the importance of protecting students’ mental health more generally-not only for their health and safety but for their learning. This renewed focus on mental health has the potential to improve students’ well-being in profound ways-starting with helping them recover from the pandemic’s effects. “Because COVID-19 affected everyone, we’re now having mental health discussions as school leaders on a daily and weekly basis,” he said. Prioritizing mental healthįaustino said that during the pandemic, he had more mental health conversations with students, families, and teachers than ever. Here are some of the benefits of distance learning that school psychologists and educators have observed and the ways in which they’re implementing those lessons post-pandemic, with the goal of creating a more equitable, productive environment for all students. “We had to work hard at figuring out new ways to connect with them.” “So many students were impacted by the pandemic, so we couldn’t just assume they would find resources on their own,” said Faustino. Peter Faustino, PsyD, a school psychologist in Scarsdale, New York, said the pandemic also prompted educators and school psychologists to find creative new ways of ensuring students’ emotional and academic well-being. ![]() ![]() ![]() For example, certain populations of students found new ways to be more engaged in learning, without the distractions and difficulties they faced in the classroom, and the general challenges of remote learning and the pandemic brought mental health to the forefront of the classroom experience. Factors such as a lack of reliable technology and family support, along with an absence of school resources, resulted in significant academic setbacks, not to mention stress for everyone involved.īut for all the downsides of distance learning, educators, psychologists, and parents have seen some benefits as well. The return to classrooms this fall brings major relief for many families and educators. With schools open again after more than a year of teaching students outside the classroom, the pandemic sometimes feels like a distant memory. ![]() The ascension expanded Christ's ministry from its geographically limited earthly dimensions to its universal heavenly dimensions. It concluded the earthly ministry of Jesus, allowing eyewitnesses to see both the risen Christ on earth and the victorious, eternal Christ returning to heaven to minister at the right hand of the Father. Still, the ascension of Jesus provides important theological foundations. See, for example, the Assumption of Moses. Jewish literature outside the canon of the Bible developed long stories and explanations of the ascension of many religious heroes. Experienced by Enoch ( Genesis 5:24 ) and Elijah ( 2 Kings 2:1-2 ) but supremely by Jesus Christ ( Acts 1:9 ). (16) She wasn't sure if it was the ascension of the chance of danger, or the fact that she felt she needed to report the food thing.Act of going to heaven in bodily form from earthly life. (15) Their ascension to power would leave Nepal open to closer ties with China and Pakistan, both rivals of India. (14) Of course, the whole game isn't going to play out in the ascension of one or two new justices. (13) If America's influence decreases, it'll be the result of the ascension of nations such as China or India. ![]() ![]() (12) Yet the burden of geography has not changed, while the Russian state has changed profoundly since the ascension of Putin. (10) his ascension to the presidency (11) I don't even remember the words to nursery rhymes, let alone which ones are about the plague and which are about the ascension of King Charles II. (9) Within this process there is always one side that opposes the ascension and that side will act to stop it. (8) Several important trends will be evident during the ascension of unlicensed bands. (7) If the wider public accepts the reintroduction of fur into fashion it can only be seen as yet another notch in the ascension of our moral lethargy. (6) Moral development culminates in the individual's ascension to the level of universal justice. (5) The escalation of events in West Asia was also always planned, right along with the ascension of the accidental president. (4) The new, gleaming, modern face of Shanghai is a recent development, fueled by China's ascension in global trade. (3) The ascension of Brit rock pretty much put an end to our first, gently lapping wave of world music. (2) Most Pagans seem to understand initiation as the ascension to the inner circle of a coven. (1) She would convince Morgan that there were other ways of accomplishing the ascension without her demise. ![]() ![]() Pc.removeStatusEffect( "Sera at Nursery") You notice a small group of costumed people quickly hurrying away from the shop for whatever reason.") Įlse output( " \n\nThe Dark Chrysalis, a shop that specializes in targeted, cosmetic transformatives is doing business to the east.") Output( " \n\nThe Dark Chrysalis, a shop that specializes in targeted, cosmetic transformatives is doing business to the east. Similarly, most store clerks and passersby present themselves in costumes fitting for the occasion.") From rather-cute-than-spooky to cases where you can’t be sure whether a person actually died there or not, all kinds of decorations can be found. Output( " \n\nAs fitting for the time of the year many shops have outfitted their storefronts with spooky decorations. breastRating() >= 1 ![]() In government crash tests, the Equinox received an overall score of four stars out of a possible five, with four stars for frontal crash protection and five stars for side protection. Standard on the LTZ and optional on the 2LT are rear parking sensors and frontal collision and lane departure warning systems. A rearview camera is standard on all trims except the LS. Also standard is GM's OnStar emergency communications system, which includes automatic crash notification, an emergency assistance button, remote door unlock and stolen vehicle assistance. Standard safety features on the 2015 Chevy Equinox include antilock disc brakes, traction and stability control, front seat side-impact airbags and side curtain airbags. Properly equipped, four-cylinder models will tow up to 1,500 pounds, while the V6 towing capacity climbs to a more useful 3,500 pounds. EPA fuel economy estimates for this engine drop quite a bit though, with the V6/front-wheel-drive combo coming in at 20 mpg combined (17/24) and the all-wheel drive with the V6 getting 19 mpg combined (16/23). That's impressive, as it's about half a second quicker than average for small and midsize crossovers with a six-cylinder or upgraded turbocharged engine. In testing of the essentially identical GMC Terrain with the V6 and all-wheel drive, we recorded a 0-60 time of 7.0 seconds. The optional 3.6-liter V6 produces 301 hp and 272 lb-ft of torque. ![]() While these numbers are respectable, we've had a hard time reproducing them in the real world, especially on the highway. For the four-cylinder engine, the EPA estimates 26 mpg combined (22 city/32 highway) with front-wheel drive and 23 mpg combined (20/29) with all-wheel drive. In Edmunds testing, a front-wheel-drive Equinox with the four-cylinder engine accelerated from zero to 60 mph in 9.8 seconds, which is a little slower than average for this segment. The 2.4-liter four-cylinder puts out 182 horsepower and 172 pound-feet of torque. Both come with a six-speed automatic transmission and are available with front- or all-wheel drive. The 2015 Chevrolet Equinox is offered with one of two powertrains: a 2.4-liter four-cylinder and a 3.6-liter V6 engine. Other viable options include the high-tech and agile 2015 Ford Escape, the engaging and roomy Hyundai Santa Fe Sport and the versatile 2015 Jeep Cherokee, which has an available V6 and some excellent off-roading tricks up its sleeve. If you're looking for a crossover that's more entertaining to drive but is still quite practical, the 2015 Mazda CX-5 is our choice. The Honda CR-V is the most well-rounded crossover you can get today, with a more fuel-efficient engine and a bit more cargo space in the back as well. ![]() If the Equinox doesn't quite seem to be what you're looking for, some newer kids on the block might be more appealing. ![]() This may seem like a moot point for shoppers who are more interested in fuel economy, but in our testing of a four-cylinder Equinox we found that its real-world fuel economy falls short of the EPA estimates. This is especially troubling if you enjoy the sensation of driving at all, because it contributes to a general lack of driving entertainment in the Equinox. While its rated power on paper is competitive, with it the Equinox just doesn't have a whole lot of verve when you're trying to accelerate around other cars in the passing lane or getting up to speed for freeway on-ramps. The standard four-cylinder engine in the 2015 Equinox is pretty underwhelming. And while the Equinox isn't a class leader for overall roominess, it has a decent amount of space in the back for rear passengers.Īside from these traits, though, the Equinox is generally outmatched by several leaders in this segment. Properly equipped, the Equinox can tow up to 3,500 pounds, which is also impressive. Some competitors offer turbocharged four-cylinders that are similarly powered, but there's something to be said for a tried-and-true naturally aspirated V6. The aforementioned V6 engine is a peach too, with plenty of power on tap for passing maneuvers and uphill slogs. If you're shopping for a crossover that's great on road trips and highway journeys, the Equinox is better than most at dealing with America's underfunded road infrastructure, and it's one of the quieter vehicles we've tested at highway speeds. But is that enough to keep it out in front of its newer competitors? The 2015 Equinox still stands out for its comfort-oriented ride and optional V6 engine. The Chevrolet Equinox received its last redesign back in 2010, which is a pretty long time in automotive terms. Just make sure to share your find on your favourite social media page, and don’t forget to tag the app and your favourite blog □įor more details, please watch the following video, posted by the developers > Needless to say – it’s Free, so don’t waste your time, click on the link below and install it right away. I’m also pleased to report that it runs on an Intel Mac and our good old friend, Tiger 10.4 It’s great for shortcuts and it will help you organize your app like never before. It will keep everything you need one-click away, for quick and easy access. Right in the middle of 2018, I’m doing my standard search for PowerPC apps and found FinderPop which has brought a whole new life to my “pretty” and “powerful” 15 year old Mac computer.įinderPop is a simple, yet powerful and intricate app. Since we are an independent blog and there is an annual cost for running this blog any support/donation would be highly appreciated. – ĪppDelete – They say you only need to drag your app to the garbage bin, but I personally do prefer to use an app to take care of that. Gimp – A Classic of the classics – everybody needs to have this app because before the internet you would have a computer to play with apps like Gimp. VLC – If you choose to keep your Mac PowerPC free of excessive software, embracing the minimalist movement – then just install this app for your media player, because it will play any type of media movie format. iWork 09′ you can find for a great price at or Before I was using AppleWorks due to a nostalgic feeling, but iWork works amazing! Also deserving of a mention here is LibreOffice 5 (but still under development > ). IWork 09’ – This office suite it’s fantastic, still very up to date and you can pull off great results using Keynote, Number and Pages. TenFourFox is putting in great effort and keeping us updated! – TenFourFox – Yes, a trusted browser is a must for any PowerPC user. ![]() So, if you find yourself like me, coming into possession of a brand new “old” Mac – wondering what the top 5 essential apps you need to have on your computer…then read on! Listed below are the Essential 5 apps for you (in my opinion): I’m very proud of it, it’s a great machine and I’m bringing this blog back to life one more time, and breathing life into my stainless steel PowerPC! Now we are back, and I recently purchased a mint condition PowerBook G4 (15”/1.66GHz/1.5GB). I kept procrastinating to login and write a new post, putting it off for “tomorrow” which ended up turning to weeks and months…. We did take some time off, because we got busy with our standard jobs and at the end of the day I just wanted to come home and watch Survivor and Amazing Race and go to bed. ![]() The original idea was only to post a couple of posts/apps that worked on the PowerPC, but we kept finding more and more out there… I already have many bookmarked for future testing, because there are more to come for the PowerPC community. It’s still strange to me that this small blog is actually celebrating 7 years of anniversary. ![]() You can use any string, but if you don't specify a friendly name, the PC name is displayed. Display name – An easy-to-remember name for the PC you're connecting to.You can also set additional options by tapping on Show more:.You can use the following formats for the username: user_name, domain\user_name, or You can also specify whether to prompt for credentials during the connection by selecting Ask me every time. ![]() Tap to add a new account or select an existing account. ![]() User account – The user account to use to access the remote PC.You can also append port information to the PC name (for example, MyDesktop:3389 or 10.0.0.1:3389). The PC name can be a Windows computer name, an Internet domain name, or an IP address. Enter the following information for the computer you want to connect to:.In the Connection Center, tap Add, and then tap PCs.Pin items so you can get to Remote Desktop quickly.You use a connection to connect directly to a Windows PC and a workspace to use a RemoteApp program, session-based desktop, or virtual desktop published by your admin. Add a Remote PC connection or a workspace.Set up your PC to accept remote connections.Download the Remote Desktop app from the Microsoft Store.Get the Remote Desktop app and start using itįollow these steps to get started with Remote Desktop on your Windows 10 device: If you're connecting to Azure Virtual Desktop, for the best experience that includes the latest features and updates, we recommend you download the Azure Virtual Desktop Store app for Windows instead. We're no longer updating the Remote Desktop app for Windows with new features. ![]() Coated with non-stick Teflon that resists sap and other sticky materials. ★★★★★ HIGH QUALITY HARDENED STEEL BLADES - Heat treated and hardened carbon steel blades are ultra strong, will last longer and are less likely to nick or need frequent sharpening. ★★★★★ 5 TIMES THE POWER - The ratcheting mechanism's settings multiply your hand's power by up to 5 times, so that you don't have to do the work - the pruning shears do it for you. As you cut through a branch, the ratcheting mechanism clicks and moves to the next setting, providing ever-increasing pressure as you cut. As you squeeze ratcheting pruning shears, they latch so you can release and squeeze again, performing the cut in easy steps rather than one go. ★★★★★ EFFORTLESS CUTTING - The ratchet in the pruner is a clever extra mechanism to make light work of tough cuts. Ratchet GRÜNTEK RATCHET Garden Pruners included! They may not have handles like regular scissors or loppers, however, they do offer a few benefits over these kinds of items such as being able to cut through thicker limbs than your usual blade would allow for without ripping out chunks from the trunk itself (something I don’t want happening in my yard). Best durable: GRÜNTEK RATCHET Garden Pruners It also comes with an ergonomic handle design which makes them easier on your fingers even after hours in use. This The Gardener's Friend Pruners, Ratchetis great for people who have a lot of plants that need to be cut back and they do not want to deal with sharpening blades every few months or so, as it has bypass style blades which means there is no blade contact while cutting branches. Best value: The Gardener's Friend Pruners, Ratchet ![]() With just one press of the handle, they will lock firmly ready for action giving no need to worry about slipping off while gripping them tightly during very thick branches which might be hard to pull downwards otherwise if using normal. When it comes down to making cut-backs in your Power Drive Ratchet Anvil Hand Pruningwhether for new growth or old dead leaves on perennials, nothing is better than having good quality pairs of ratchet hand pruners. Best overall: Power Drive Ratchet Anvil Hand Pruning I love the ease and speed that these provide, they make getting through all my hard work in one go much easier than it would be otherwise! garden shears are rated to outperform standard garden shears, they are stronger and more durable, they are lighter and easier to use, and they're just plain better. I bought a pair of ratchet gonicc 8" Professional Premium Titanium after struggling with hand-powered ones. Cheapest: gonicc 8" Professional Premium Titanium These products have sharp blades that make quick work without going over your plants twice! They are easy and safe to use with a simple push of a button, as well as durable so they don’t wear out too quickly or easily break when cutting tough stems. When it comes to pruning, you want the best ratchet gonicc 8" Professional Ratchet Anvil Pruning. Best Sale: gonicc 8" Professional Ratchet Anvil Pruning Supplied with matching SS bolt through fixings & SS wood screws. Lever handle for internal and external doors where locking is either required or not required.Ĭan be used with a multitude of standard locks, euro locks, latches, escutcheons & thumbturns for various uses within the home. This handle has a strong spring incorporated into the stylish boss design to give both functionality & elegance. This finish has been salt tested to 480 hours. ![]() The aged bronze finish is matt and rich due to the finishing process we use to age the metal, this process initially darkens the material, however the finish will gradually oxidize over time revealing the warmer copper undertones. This finish is manufactured from solid unlacquered bronze containing a minimum of 85% copper. A perfect design choice to use throughout your property with many other matching products available. ![]() The simple and slender design fits well into many different property types.įrom the Anvil's weighty newbury lever handle range is forged from solid bronze which emphasises the high quality materials and manufacturing techniques used. The newbury set is part of the period range of sprung lever handles. ![]() Compare Standard and Premium Digital here.Īny changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Humley, a UK-based innovative provider of Conversational AI Assistants for enterprise has announced its induction to Blue Prism’s Technology Alliance Program (TAP). If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month.įor cost savings, you can change your plan at any time online in the “Settings & Account” section. For a full comparison of Standard and Premium Digital, click here.Ĭhange the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Standard Digital includes access to a wealth of global news, analysis and expert opinion. 11:00 PM PST FebruU.K.-based Amadeus Capital Partners and Austria’s Apex Ventures are pooling their collective venture capital (VC) resources for a new fund specifically targeted. Played out in front of more than 620 attendees at the ICC in Sydney, creating the largest ever in-person audience for the market’s leading gender diversity and inclusion (D&I) awards program.During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. The program honours female excellence across all stages of the technology ecosystem. The entire Australian ICT ecosystem came together under the ARN roof to set the industry benchmark for female achievement and accomplishment during the Women in ICT Awards (WIICTA) in 2023. In Pictures: WatchGuard Technologies A/NZ Partner Summit Australian channel celebrates Women in ICT Awards 2023 WatchGuard Technologies held its regional Apogee partner conference in Phuket, Thailand, earlier this month, which included its Australia and New Zealand (A/NZ) Partner of the Year Awards for 2022. Female leaders honoured at ARN Women in ICT Awards in 2023 In Pictures: WatchGuard Technologies A/NZ Partner Summit Following an intensive judging process, 23 winners were selected across eight categories, in addition to 11 highly commended acknowledgements. In total, 230 finalists were honoured from a pool of over 120 organisations and more than 390 nominations. Slideshows Female leaders honoured at ARN Women in ICT Awards in 2023ĪRN is proud to announce the winners of the Women in ICT Awards (WIICTA) in 2023, honouring female excellence within the technology channel following an industry-defining celebration in Sydney. The portal features news and events partner program updates and documentation deal registration and dashboards lead and market development funds (MDF) management marketing campaigns and branding sales promotions and pricing sales enablement and an asset library. ![]() “Our partner engagement model is at the centre of everything we do and how we succeed as a company,” he added. Included in the new portal is the Blue Prism Cloud (BPC) Starter Pack, which is designed to empower new customers to overcome barriers to entry with a bundle of cloud software-as-a-service (SaaS) digital workers, professional services and low-risk one-year terms. “By using the portal, partners can go beyond deployment to scale automation in the cloud and gain easy access to the best artificial intelligence (AI) and machine learning services.” “The new hub has everything partners need to increase their expertise, grow their businesses and manage their partnership with SS&C Blue Prism. ![]() “SS&C Blue Prism is totally committed to supporting our partner ecosystem,” SS&C Blue Prism vice president Greg Eyre said. ![]() ![]() They both knew about the myriad of negative health consequences caused by, and associated with, cigarette smoking, but it didn’t outweigh their “but it might not happen to me” mentality and the various forms of more immediate “enjoyment” they got out of smoking. They were always enlightening conversations, but I remember finding myself unsure of how to address the American Spirits’ “organic,” “natural,” and “additive-free” rhetoric with these two particular coworkers. So I would chat up coworkers who were willing to talk about their smoking. By that time I had gotten involved with tobacco control programming through my college’s health center (I’ve previously confessed to being a total nerd!) and had a mentor who reminded me often that the perspective and experience of people who smoke should always be part of tobacco control efforts. So how does this relate to American Spirits cigarettes? I remember conversations with two different coworkers about them. The most recent analysis of tobacco use among working adults shows some progress with a decrease to 25.1%, but food prep and service-related workers continue to have the second highest rate by occupation. At the time, smoking rates among food prep and service-related workers were the second highest of all occupation groups at 30% (compared to 19.6% of all working adults). I was still exposed from coworkers smoking outside at shift changes and breaks. As a result, my exposure to secondhand smoke at work decreased substantially, but not entirely. I was thrilled when the city eventually adopted a clean indoor air ordinance, and a few years later, statewide protections followed. ![]() Like most restaurants at the time, we had a smoking section, and I oftentimes was assigned to it. I started as a teen at my family’s restaurants before smoke-free workplace laws swept the nation. Here’s a look at its main findings.I used to wait tables. The new research published in Tobacco Regulatory Science provides “a consistent message that cigarette pack design elements and descriptors continue to influence smokers,” the authors write. adults to incorrectly believe that American Spirit cigarettes are less harmful than a comparison cigarette pack. Previous research found the characteristics of American Spirit cigarette packs, including the descriptors “Made with Organic Tobacco,” “100% Additive-Free” and “100% U.S. For example, nearly 64% of American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands compared with 8.3% of smokers of other brands, according to a Truth Initiative study published in Tobacco Control. Research shows that these claims do mislead consumers. “The serious risk of this misconception is that millions of smokers will continue to smoke cigarettes they falsely believe are less harmful instead of quitting smoking,” write the authors in the opening paper of a Tobacco Regulatory Science special issue on the topic, co-authored by Truth Initiative Schroeder Institute® Vice President Barbara Schillo. The tobacco industry experienced a major legal defeat in 2006 when it was found to have systematically defrauded the American public with decades of false information, including the deceptive marketing of some types of cigarettes as less harmful than others with terms like “low tar,” “light,” “ultra light,” “mild” and “natural.”Īlthough the law now prohibits the tobacco industry from using these product descriptors, companies are still misleading consumers with marketing that suggests certain cigarettes, such as those from the Natural American Spirit brand, are natural, organic and additive-free, and therefore may be less risky. |
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